Another Lesson about Public Opinion during the Clinton‐Lewinsky Scandal

Abstract

Data from Pew Research Center polls from early February 1998 through late February 1999 show that only about a third of the American public followed media accounts of the Clinton‐Lewinsky scandal “very closely,” which is a facet of public reaction that has been largely neglected. Levels of heed paid to media stories about the scandal affected knowledge about key personalities and facets of the imbroglio. In addition, data show that the amount of attention paid to the news about the scandal resonated with opinions about diverse aspects of the scandal. Students of public opinion need to take the public's relative inattention to the scandal into account.

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