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Marketing: a key element in patent management

10 references·3 citing·46 second hop

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References

2004Firm resources and sustained competitive advantage38,159 cited
2007The Sources of Innovation5,110 cited
1987Patents and the measurement of technological change: A survey of the literature677 cited
1985On the Licensing of Innovations609 cited
1992External technology acquisition in large multi‐technology corporations330 cited
1985Licensing in the Theory of Innovation322 cited
1995The new logic of high-tech R & D117 cited
1994The Multiple Convergent Processing Model of New Product Development83 cited
2005Intellectual Property Management40 cited
1989Marketing approaches used by high tech firms32 cited

Cited by

2018Les usages du brevet : vers une définition du brevet comme mécanisme de gouvernance des activités d’innovation des organisations8 cited
2016Méthodes d’appropriation de l’innovation8 cited
2014Integrated marketing communications in the commercialisation of intellectual property5 cited

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