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The impact of firms' risk-taking attitudes on advertising budgets
16 references·4 citing·29 second hop
The impact of firms' risk-taking attitudes on advertising budgets (1994)The impact of firms' risk-taking attitude…Content Analysis: An Introduction to Its Methodology (2019)Content Analysis: An Introduc…Essentials of Psychological Testing (2014)Essentials of Psychological T…Choices, Values, and Frames (2013)Choices, Values, and FramesStatus quo bias in decision making (1988)Status quo bias in decision m…Prospect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …Managerial Perspectives on Risk and Risk Taking (1987)Managerial Perspectives on Ri…Content Analysis: An Introduction to its Methodology. (1984)Content Analysis: An Introduc…Choices, values, and frames. (1984)Choices, values, and frames.Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Toward a positive theory of consumer choice (1980)Toward a positive theory of c…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …Risk Aversion in the Small and in the Large (1976)Risk Aversion in the Small an…Industrial Market Structure and Economic Performance. (1971)Industrial Market Structure a…Risk Aversion in the Small and in the Large (1964)Risk Aversion in the Small an…A Behavioral Theory of the Firm (1964)A Behavioral Theory of the Fi…Essentials of Psychological Testing (1960)Essentials of Psychological T…Relational communication and illusionary loyalty: Moderating role of self-construal (2017)Relational communication and …Corporate risk-taking: Exploring the effects of government affiliation and executives' incentives (2014)Corporate risk-taking: Explor…What’s changed? Does beer advertising affect consumption in the United States? (2006)What’s changed? Does beer adv…Segmenting purchasers of organisational professional services: a risk‐based approach (1998)Segmenting purchasers of orga…The Structure of Scientific Revolutions (1963)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)A perspective on judgment and choice: Mapping bounded rationality. (2003)Maps of Bounded Rationality: Psychology for Behavioral Economics (2003)Judgment under Uncertainty: Heuristics and Biases (1974)The Framing of Decisions and the Psychology of Choice (1981)Construal-level theory of psychological distance. (2010)Risk, Ambiguity, and the Savage Axioms (1961)Judgment under Uncertainty: Heuristics and Biases (1975)Exploration and Exploitation in Organizational Learning (1991)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Theory of games and economic behavior (2019)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Three Approaches to Qualitative Content Analysis (2005)The qualitative content analysis process (2008)Advances in prospect theory: Cumulative representation of uncertainty (1992)How to plan and perform a qualitative study using content analysis (2016)Framing: Toward Clarification of a Fractured Paradigm (1993)The weirdest people in the world? (2010)Sectoral patterns of technical change: Towards a taxonomy and a theory (1984)First-mover advantages (1988)Sources, Procedures, and Microeconomic Effects of Innovation (2000)Disrupted Routines: Team Learning and New Technology Implementation in Hospitals (2001)Upper Echelons Research Revisited: Antecedents, Elements, and Consequences of Top Management Team Composition (2004)Temperament and Development (2016)
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References

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  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 1984Content Analysis: An Introduction to its Methodology.24,312 cited
  • 2019Content Analysis: An Introduction to Its Methodology15,420 cited
  • 1964A Behavioral Theory of the Firm7,791 cited
  • 1984Choices, values, and frames.6,505 cited
  • 1971Industrial Market Structure and Economic Performance.6,267 cited
  • 1988Status quo bias in decision making5,912 cited
  • 1980Toward a positive theory of consumer choice5,574 cited
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  • 1964Risk Aversion in the Small and in the Large4,964 cited
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  • 1960Essentials of Psychological Testing4,513 cited
  • 1987Managerial Perspectives on Risk and Risk Taking3,198 cited
  • 2014Essentials of Psychological Testing1,845 cited

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Cited by

  • 2014Corporate risk-taking: Exploring the effects of government affiliation and executives' incentives40 cited
  • 1998Segmenting purchasers of organisational professional services: a risk‐based approach29 cited
  • 2017Relational communication and illusionary loyalty: Moderating role of self-construal26 cited
  • 2006What’s changed? Does beer advertising affect consumption in the United States?17 cited