Article2011

Internationalising hospitality management degree programmes

12 citations0/0 files storedInternational Journal of Contemporary Hospitality Management

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Hospitality and Tourism Education Higher Education Governance and Development International Student and Expatriate Challenges

Abstract

Purpose This paper aims to identify the extent to which hospitality management degree programmes are internationalised to develop graduates capable of working within the global hospitality industry. Design/methodology/approach A qualitative multiple case study approach was adopted for a UK study of undergraduate international hospitality management degrees. Interviews and document analysis were used as the data collection techniques. Findings The findings reveal the importance of the development of graduates' cross‐cultural competencies within international hospitality management programmes and the methods used to develop these. The study also reveals further opportunities to enhance the internationalisation of degree programmes. Research limitations/implications The findings are based on a case study research strategy set within the context of the UK and as such, the generalisability of the findings may be limited. In addition, the study sample contained only undergraduate international hospitality management degree programmes. Practical implications This paper reveals a number of opportunities to enhance the internationalisation of hospitality management programmes and the challenges currently faced by academics and students. Originality/value The paper provides a framework comprising internationalisation at home (IaH) and internationalisation abroad (IA) dimensions for academics to assess the internationalisation of degree programmes and the extent to which cross‐cultural competencies are developed among graduates. The framework can also be used by graduate recruiters seeking candidates with the requisite cross‐cultural understanding, attitudes and skills to work within the international hospitality industry.

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References

1996The Art of Case Study Research 2009Building theories from case study research 1996Qualitative data analysis (2nd ed)2007The Internationalization of Higher Education: Motivations and Realities 2004Internationalization Remodeled: Definition, Approaches, and Rationales 1999Designing qualitative research, 3rd ed.2002“Push‐pull” factors influencing international student destination choice 2006Welcome to America? International student perceptions of discrimination

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