Factors Related to Repeat Consumption Behaviour: A Case Study in Traditional Market in Bandung and Surrounding Region

Raden Aswin Rahadi

30 citations0/0 files storedProcedia - Social and Behavioral Sciences

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Consumer Behavior and Marketing Influence Customer Service Quality and Loyalty Consumer Retail Behavior Studies

Abstract

This study will explore on several issues that might affected the consumer decision to become a repeat consumer in traditional marketplaces in Indonesia. This study is conducted via structured self-administrated closed-ended questionnaires. The research objects are people who know and are common with traditional marketplace and stores. Most of them have preference to shop to a certain marketplace and are familiar with the stores there. The study showed that factors of quality of services and consumer identification plays significant part for consumer repurchase behaviour in traditional marketplace in Bandung and it surrounding area.

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2020Targeted reminders of electronic coupons: using predictive analytics to facilitate coupon marketing 2014Traditional Market Revitalization as an Urban Catalyst in the City of Surakarta 2024SOCIAL PRODUCTION AND CONSUMPTION OF SPACE: STUDY OF PUBLIC-MARKET IN BANDUNG, INDONESIA

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