Friendly Advice? Beauty Messages in Web Sites of Teen Magazines

Magdala Peixoto Labre · Kim Walsh-Childers

56 citations0/0 files storedMass Communication & Society

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Media, Gender, and Advertising Gender, Feminism, and Media Consumer Perception and Purchasing Behavior

Abstract

Studies suggest that adolescent girls are going online in droves and that theWeb sites of teen magazines are among their top destinations. This qualitative analysis of the Web sites of CosmoGIRL!, Teen People, Seventeen, and Teen magazines identified three major themes: Beauty is a requirement, beauty can be achieved only through the purchase of products, and we can help you find the right products. The use of youth-targeted language, combined with offers of expert advice in the management of beauty problems, suggests that these sites wish to present themselves as friends rather than marketers of beauty products. Like their print counterparts, the sites may play an important role-in a private, personalized, and interactive setting-in reinforcing the messages concerning the centrality of female beauty inWestern societies.

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References

1999Gender differences in self-esteem: A meta-analysis.1993The lenses of gender: transforming the debate on sexual inequality 1991Social Comparison and the Idealized Images of Advertising 1996Qualitative Media Analysis 1994Adverse Effects of the Media Portrayed Thin-Ideal on Women and Linkages to Bulimic Symptomatology 1998The body project: an intimate history of American girls 1997The Relationship Between Media Consumption and Eating Disorders 2000The Microscope and the Moving Target: The Challenge of Applying Content Analysis to the World Wide Web

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