One means of innovation is the adoption of new knowledge from external sources. This article describes theory building research to improve the transfer of knowledge between universities and businesses that are collaborating together. Using pilot studies and in-depth interviews based on real-life innovation projects, the research identified and confirmed two hypothetical constructs; that successful knowledge transfer comes from the transfer of tacit knowledge; and that tacit knowledge can best be transferred in this arena using rich media channels. This article describes the research and goes on to assess a range of channels for their media richness and their ability to transfer tacit knowledge. This article then positions this in the frame of collaborative or open innovation. It concludes that selection of the appropriate channel can improve the innovation through the transfer of knowledge between organisations and presents a model for successful application.
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