Paid Content Strategies For News Websites: An Empirical Study Of British Newspapers' Online Business Models

Neil Thurman · Jack Herbert

12 citations0/0 files storedCity Research Online (City University London)

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Journalism and Media Studies Media Studies and Communication Media and Digital Communication

Abstract

Qualitative interviews with editors and executives at UK national and regional newspapers revealed experimentation with online business models. All of the selected web publications offered their most popular news content for free in an attempt to maximize traffic. Although advertising was the principal source of revenue, each charged for some content�usually that which was unique to the newspaper brand. Online content charging generated extra revenue, but there was evidence it was also being implemented in an attempt to protect print circulations. The study revealed widespread optimism about future revenue streams including the provision of content to mobile devices, and the development of novel online news products. This record was migrated from the OpenDepot repository service in June, 2017 before shutting down.

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2018Digitization Driven Design – A Guideline to Initialize Digital Business Model Creation 2023The evolution of the media discourse on the implementation of media companies' new digital business models

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