Mediating Sentiment and Shaping Publics: Recording Practice and the Articulation of Social Change in Andean Lima

Abstract

This article, based on several years of fieldwork in Peru, describes the emergence and circulation of an Andean popular style called música ayacuchana, arguing that it was instrumental in defining Lima's emergent Andean bourgeoisie. While the music's cosmopolitan blend of local traditions, Andean “world” music, and international pop is noteworthy, I argue that its success must be understood in relation to the media circuits by which it reached its public. I focus in particular on the way that one record studio, Dolby JR, directed the style's development and articulated it to particular images and audience segments.

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