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Key Account Management – A Domain Review
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Key Account Management – A Domain Review (2000)Key Account Management – A Domain ReviewWhere's the strategic intent in key account relationships? (2013)Where's the strategic intent …Myth, reality and requirements in pharmaceutical Key Account Management (2009)Myth, reality and requirement…A General Model for Understanding Organizational Buying Behavior (1972)Key account management: Theory, practice and challenges (1997)Towards an integrated framework of key account management (2008)Developing Buyer-Seller Relationships (1987)Basic Content Analysis (1990)The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)AI adoption in enterprises for enhanced strategic human resource management practices: benefiting the employee engagement and experience (2025)
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  • 2013Where's the strategic intent in key account relationships?34 cited
  • 2009Myth, reality and requirements in pharmaceutical Key Account Management12 cited

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