Consumer demand for online food retailing: is it really a supply side issue?

Michelle A. Morganosky · Brenda J. Cude

59 citations0/0 files storedInternational Journal of Retail & Distribution Management

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

In this paper we analyze consumer demand for and acceptance of online food retailing using longitudinal data collected in three studies (1998, 1999, and 2001). Information reported is from online food shoppers in ten US markets. Comparisons of results from each of the three studies is presented and change patterns identified. We conclude by recommending that researchers shift their attention toward addressing some of the more troublesome supply side issues of the online food retailing equation.

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2000E-satisfaction: an initial examination 2002The antecedents and consequences of trust in online-purchase decisions 2000Consumer response to online grocery shopping 2000Strategies for value creation in e-commerce:2000Consumer store choice dynamics: an analysis of the competitive market structure for grocery stores 1994Context Effects, New Brand Entry, and Consideration Sets 2000The converging business models of Internet and bricks-and-mortar retailers 2001Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal

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