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Master Teaching Revisited Pursuing Excellence from the Students' Perspective

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References

1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited
1985Mastering the Techniques of Teaching688 cited
1988Master Teaching: Pursuing Excellence in Marketing Education57 cited

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2008Drama in the Classroom: How and Why Marketing Educators Can Use Nonverbal Communication and Enthusiasm to Build Student Rapport24 cited
2013Overcoming potential negative consequences of customer orientation in higher education: closing the ideological gap23 cited

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2015Transferring Experience Through Team Teaching: The Chance of a Lifetime21 cited

1997An Examination of Marketing Educator Training in U.S. Doctoral Programs17 cited

1997Self-Explicated and Full-Profile Conjoint Methods for Designing Customer-Focused Courses9 cited

2009Maintaining Fairness When a Student Goes Afoul of Classroom Rules: A Procedural Justice Model8 cited