STRATEGIC MANAGEMENT AND ENTREPRENEURIAL ORIENTATION IN SICK, MARGINAL, AND HEALTHY SMALL BUSINESSES

Abstract

This study examined the perceived importance of Strategic Management tasks and Entrepreneurial Orientation for 239 operators of small businesses in Saskatoon, Saskatchewan, Canada. Both the Strategic Management and Entrepreneurial Orientation constructs were found to differentiate between sick, marginal, and healthy small businesses. However, only two of the eleven individual Strategic Management items were significant, focusing on the operationalization of strategy. On the other hand, five of six Entrepreneurial Orientation items were found to be significant. This suggests that stressing entrepreneurial traits more is better for small business health than further emphasizing strategic management initiatives.

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