Visual Literacy and Visual Politics: Photojournalism and the 2004 Presidential Debates

Abstract

While newspapers use conventional images to accompany reporting on presidential debates, the rhetorical aspect of these images is illustrated through an examination of the 2004 debates. In this essay, the author first establishes oppositional positioning and mirroring as visual literacy conventions that augment those previously identified by Paul Messaris in his examination of advertising images. Second, a critical analysis of the photographs depicting the first 2004 debate, in particular, demonstrates how photo editors deployed visual conventions that either intensified clash or neutralized candidate performance fragments to produce a false symmetry despite a discordant reality. In subsequent debates, however, many editors employed alternate visual conventions that provided an improved visual balance between fairness and accuracy.

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