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This essay, focusing on the perspective of indigenous Mayas, documents and describes the process of ecological degradation and the rise of the tourist industry in Tulum, Quintana Roo, Mexico. Using a combination of ethnographic, secondary, and archival sources, the author challenges widespread assumptions regarding global tourism and explains how local and global forces shaped Tulum's culture and political economy. Although Mayas ambiguously interpret recent social and environmental changes, she shows that they do not critique the process of globalization in and of itself, but rather critique inequality, their loss of cultural autonomy, and their subordinate position within contemporary global cultures and economies. Scholars and planners must begin to consider Maya interpretations of their changing environment to alleviate the area's severe social and ethnic stratification.
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