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Beating the News Blues: Mood Repair Through Exposure to Advertising · Study

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ArticleBeating the News Blues: Mood Repair Through Exposure to Advertising

Chingching Chang2006

Article2006

Beating the News Blues: Mood Repair Through Exposure to Advertising

Chingching Chang

35 citations·0/0 files stored·Journal of Communication

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Media Influence and Health Media Studies and Communication Humor Studies and Applications

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References

2013Handbook of Social Psychology 1983Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states.1992Statistical Principles in Experimental Design 1975The uses of mass communications : current perspectives on gratifications research 1988Field Methods in Cross-Cultural Research 1991Handbook of Motivation and Cognition: Foundations of Social Behavior, Vol. 2.1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

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2013Mood and the Market: Can Press Reports of Investors' Mood Predict Stock Prices?2007In the mood for advertising 2006Context‐induced and ad‐induced affect: Individual differences as moderators 2021Putting Things into Context: A Meta-Analysis of Media Context Effects on Attitudinal Outcomes 2013Investigating the Impact of Advertising on Customers’ Behavioral Intentions A Case of Agriculture Bank

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2006Context‐induced and ad‐induced affect: Individual differences as moderatorsarticle · 14 shared references 2007Temporal Changes in Mood Repair Through Music Consumption: Effects of Mood, Mood Salience, and Individual Differencesarticle · 9 shared references 2002Self-Congruency as a Cue in Different Advertising-Processing Contextsarticle · 9 shared references 2007Ad framing effects for consumption products: An affect priming processarticle · 8 shared references 1999Influence of Viewing Context on the Determinants of Attitude Toward the Ad and the Brandarticle · 8 shared references 1998A Meta-Analysis of Relationships between Ad-Evoked Feelings and Advertising Responsesreview · 7 shared references

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Year2006

Typearticle

Published2006-03-01

VenueJournal of Communication

ISSN-L0021-9916

Languageen

Citations35

Files0 public / 0

ShelfMedia Influence and Health

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doi10.1111/j.1460-2466.2006.00010.x

openalex_workW2031497466

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