Firm business strategy and IT strategy alignment: A proposal of a new model

Abstract

Nowadays information technology (IT) has evolved from its traditional orientation of administrative support toward a more strategic role within an organization. But, there is still a lack of frameworks and models to measure this new strategic orientation of IT. To remain competitive, firms should align their IT and Business strategy. A number of alignment models have been offered in the literature, primary among them the strategic alignment model (SAM). However, there is little published research that attempts to give a model which can be easily used in practice. This paper proposes a new model of alignment between Business strategy and IT strategy, based on Miles and Snow's strategy representation. And use AHP method to evaluate the decision maker's preferences.

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