Article2007

The new practice of global product development

212 citations0/0 files storedIEEE Engineering Management Review

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Product Development and Customization International Business and FDI Innovation and Knowledge Management

Abstract

Many manufacturers have established product development activities in different countries around the world. Yet their senior managers often struggle to tie those decentralized organizations into a cohesive, unified operation that can efficiently drive growth and innovation. New empirical frameworks may help unlock practices with which managers can deploy well-coordinated global product development strategies.

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References

2005The World Is Flat: A Brief History of the Twenty-First Century 2002Market versus technology drive in R&D internationalization: four different patterns of managing research and development 2006Offshoring: The Next Industrial Revolution?2001Understanding fire fighting in new product development⋆

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