Revisiting contemporary issues in green/ethical marketing: An introduction to the special issue

2012-03-01editorialJournal of Marketing Management29 citationsgreen

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Environmental Sustainability in Business Sustainable Supply Chain Management Corporate Social Responsibility and Sustainability

Abstract

The Journal of Marketing Management was one of the first marketing journals to feature a specially themed issue on ‘Green marketing: The fad that won't slip slide away’ in the late 1990s. Therefore...

Citations in this library

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References

2010Sustainability, self‐identity and the sociology of consumption

1998Green Marketing: The 'Fad' That Won't Slip Slide Away

Cited by

2016Consumer Sustainability and Responsibility: Beyond Green and Ethical Consumption