Anchor effects in absolute judgments.

Abstract

One of the prominent features of discrimination data obtained under the method of absolute judgment are the anchor effects obtained on the ends of the stimulus continuum. Explanations for these anchor effects have been advanced in terms of response attenuation and stimulus generalization. The present paper has presented an alternative explanation which we have termed the subjective standard hypothesis. This hypothesis states that the subject (S), when confronted with a series of stimuli in an absolute judgment task, selects certain stimuli that he then uses as standards for judging the remaining stimuli. When a stimulus is presented the S attempts to recall one of these standard stimuli and uses it as a reference in judging the presented stimulus.

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