OPTIMAL DESIGNS FOR 2kPAIRED COMPARISON EXPERIMENTS

Deborah J. Street · David S. Bunch · Beverley J. Moore

64 citations0/0 files storedCommunication in Statistics- Theory and Methods

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Optimal Experimental Design Methods Advanced Combinatorial Mathematics Simulation Techniques and Applications

Abstract

In this paper we establish the form of the optimal paired comparison design when there are k attributes, each with two levels, for testing for main effects, for main effects and two factor interactions and for main effects and two and three factor interactions. In all cases we assume that all pairs with the same number of attributes different appear equally often. In this setting the D and A optimal designs for main effects are the foldover pairs and those for main effects and two factor interactions have pairs in which about half the attributes are different.

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1983Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data 1983Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data 1998A Hierarchical Bayes Model of Primary and Secondary Demand 1990Estimation of travel demand models from multiple data sources

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