THE APPLICATION OF TECHNOLOGY ACCEPTANCE MODEL ON INTERNET BANKING USERS IN THE CITY OF DENPASAR

Ni Nyoman Kerti Yasa · Luh Putu Rara Ayu Ratnaningrum · Putu Gde Sukaatmadja

25 citations0/0 files storedJurnal Manajemen dan Kewirausahaan

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Health, Technology, Consumer Behavior

Abstract

The analysis unit of this study was clients of the five major banks in Denpasar. This study aimed to analyze the implementation of internet banking using Technology Acceptance Model (TAM) approach. The research method was SEM which was processed by using SPSS dan AMOS. The results of this study showed that both perceived ease of use and perceived usefulness had significant and positive effects on the attitude towards using internet banking. Both perceived ease of use and perceived usefulness also had positive and significant effects on actual usage. Attitude toward using had a significant and positive relationship with actual usage. The analysis unit of this study was clients of the five major banks in Denpasar. This study aimed to analyze the implementation of internet banking using Technology Acceptance Model (TAM) approach. The research method was SEM which was processed by using SPSS dan AMOS. The results of this study showed that both perceived ease of use and perceived usefulness had significant and positive effects on the attitude towards using internet banking. Both perceived ease of use and perceived usefulness also had positive and significant effects on actual usage. Attitude toward using had a significant and positive relationship with actual usage. The analysis unit of this study was clients of the five major banks in Denpasar. This study aimed to analyze the implementation of internet banking using Technology Acceptance Model (TAM) approach. The research method was SEM which was processed by using SPSS dan AMOS. The results of this study showed that both perceived ease of use and perceived usefulness had significant and positive effects on the attitude towards using internet banking. Both perceived ease of use and perceived usefulness also had positive and significant effects on actual usage. Attitude toward using had a significant and positive relationship with actual usage.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003Trust and TAM in Online Shopping: An Integrated Model1 1993User acceptance of information technology: system characteristics, user perceptions and behavioral impacts 2012Metode Penelitian Bisnis 1999Adoption of Internet banking by Australian consumers: an empirical investigation 2001The key determinants of Internet banking service quality: a content analysis 2012The impact of trust and perceived risk on internet banking adoption in India 2005Customer acceptance of internet banking in Estonia

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2023Customer Adoption of Neobank Services from a Technology Acceptance Perspective – Evidence from Hungary 2016A Theoretical Discussion of Electronic Banking in Jordan by Integrating Technology Acceptance Model and Theory of Planned Behavior 2019Analisis Perbandingan Metode TAM dan Metode UTAUT 2 dalam Mengukur Kesuksesan Penerapan SIMRS pada Rumah Sakit Wijaya Kusuma DKT Purwokerto 2019The Influence of Perceived Ease of Use and Usefulness of The Academic Registration System on the Attitude of Using online Study Plan Card (KRS)

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