Strategies for successfully deploying e-markets: lessons from the China context

Mohamed Khalifa · Probir Kumar Banerjee · Liang Ma

9 citations0/0 files storedHawaii International Conference on System Sciences (HICSS)

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E-commerce and Technology Innovations Technology Adoption and User Behaviour Digital Platforms and Economics

Abstract

Several e-marketplaces, operating from the US, Hong Kong (HK) and China cater exclusively to China related trade. Amidst conflicting reports on China's B2B growth forecasts and uncertain survival prospects of e-markets, strategies for successful deployment become important. In this study we analyse the characteristics and deployment strategy of 4 e-markets that cater to China trade. Based on our analysis of these e-markets and review of extant research and frameworks that address the issues of e-market participation and deployment, we conclude that existing IS frameworks that help managers effectively deploy e-markets must be revised and augmented. A new framework for successful deployment of e-markets is developed. We conclude with a summary of our research and directions for further research.

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References

1997Reducing Buyer Search Costs: Implications for Electronic Marketplaces 1998The emerging role of electronic marketplaces on the Internet 1991A Strategic Analysis of Electronic Marketplaces 1995Intermediaries and Cybermediaries: A Continuing Role for Mediating Players in the Electronic Marketplace.2001An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets 2002Business Models for Internet-Based B2B Electronic Markets

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2005A framework to assess the factors affecting success or failure of the implementation of government-supported regional e-marketplaces for SMEs 2006The Effect of E-Commerce on Development 2006Assessing the success and evaluating the benefits of government-sponsored regional internet-trading platforms for small and medium enterprises: A Western Australian perspective

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