A Losing Battle

Silvia Knobloch‐Westerwick · Josselyn Crane

73 citations0/0 files storedCommunication Research

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Eating Disorders and Behaviors Nutrition, Health and Food Behavior Media, Gender, and Advertising

Abstract

The present study examined prolonged exposure effects of thin-ideal media messages. College-aged females participated in seven online sessions over 10 days including a baseline measures session, five daily measures, and a posttest. Two experimental groups viewed magazine pages with thin-ideal imagery. One of those groups was induced to engage in social comparisons with the thin-ideal models. The control group viewed messages with body-neutral images of women. Prolonged exposure to thin-ideal messages led to greater body satisfaction. This finding was attributed to the fact that the experimental groups reported more dieting behaviors. A mediation analysis showed that the impact of thin-ideal message exposure on body satisfaction was mediated by dieting.

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1954A Theory of Social Comparison Processes 2025Advances in Consumer Research 1997Objectification Theory: Toward Understanding Women's Lived Experiences and Mental Health Risks 1986Health: United States 2008The role of the media in body image concerns among women: A meta-analysis of experimental and correlational studies.1989Theory and research concerning social comparisons of personal attributes.1999Individual differences in social comparison: Development of a scale of social comparison orientation.2001The effect of experimental presentation of thin media images on body satisfaction: A meta‐analytic review

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