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Brands and the Evolution of Multinationals in Alcoholic Beverages
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Brands and the Evolution of Multinationals in Alcoholic Beverages (2002)Brands and the Evolution of Multinational…Branding and retail strategy in the condensed milk trade: Borden and Nestlé in East Asia, 1870–1929 (2019)Branding and retail strategy …The Whitbread Umbrella: A Structural Response to Shareholder Activism (2016)The Whitbread Umbrella: A Str…Beer, brewing, and business history (2016)Beer, brewing, and business h…A Review of Marketing Strategies from the European Chocolate Industry (2016)A Review of Marketing Strateg…Adopting the rights-based model (2012)Adopting the rights-based mod…WHO BELONGS TO THE ‘STAR PEOPLE’? NEGOTIATING BEER AND GIN ADVERTISEMENTS IN WEST AFRICA , 1949– 75 (2011)WHO BELONGS TO THE ‘STAR PEOP…Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-1930 (2008)Turning Trade Marks into Bran…Managing multinationals (2004)Managing multinationalsBusiness Enterprises and Global Worlds (2002)Business Enterprises and Glob…JOSIAH WEDGWOOD: AN EIGHTEENTH-CENTURY ENTREPRENEUR IN SALESMANSHIP AND MARKETING TECHNIQUES (1960)Renewing Unilever: Transformation and Tradition (1986)Advertising consumer goods in nineteenth‐centuary Britain: reinterpretations (2000)Decoding Advertisements: Ideology and Meaning in Advertising (1978)Colonialism in Question (2005)Can brewer-sponsored “drink responsibly” warning message be effective without alcohol policies in Nigeria? (2014)Intoxicating Entertainment? The Influence of “Star Music Trek” on the Drinking Practices of Nigerian Students (2016)Expectations of Modernity (2019)International Investment and International Trade in the Product Cycle (1966)Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. (1983)The Visible Hand: The Managerial Revolution in American Business (1978)The economic institutions of capitalism firms, markets, relational contracting (1985)The Theory of the Growth of the Firm (1995)The evolution of the British entertainment business: film, music and videogames (2010)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Trademark Law: An Economic Perspective (1987)The British Brewing Industry, 1830-1980. (1995)The effects of producers’ trademark strategies on the structure of the cognac brandy supply chain during the second half of the 19th century. The reconfiguration of commercial trust by the use of brands (2017)A phenomenological exploration of the craft beer movement (2021)Commitment, trust, relative dependence, and customer loyalty in the B2B setting: the role of customer satisfaction (2023)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)A resource‐based view of the firm (1984)Case Study Research: Design and Methods (1984)Document Analysis as a Qualitative Research Method (2009)Adding Value: Brands and Marketing in Food and Drink. (1995)China Unincorporated: Company Law and Business Enterprise in Twentieth-Century China (1995)China Made (2003)Institutions, Institutional Change and Economic Performance (1990)The Competitive Advantage of Nations (1990)The Knowledge-Creating Company (1995)
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  • 2016Beer, brewing, and business history81 cited
  • 2004Managing multinationals29 cited
  • 2002Business Enterprises and Global Worlds26 cited
  • 2016The Whitbread Umbrella: A Structural Response to Shareholder Activism21 cited
  • 2016A Review of Marketing Strategies from the European Chocolate Industry19 cited
  • 2011WHO BELONGS TO THE ‘STAR PEOPLE’? NEGOTIATING BEER AND GIN ADVERTISEMENTS IN WEST AFRICA , 1949– 7518 cited
  • 2012Adopting the rights-based model13 cited
  • 2008Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-193011 cited
  • 2019Branding and retail strategy in the condensed milk trade: Borden and Nestlé in East Asia, 1870–192910 cited

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