The Life Cycle of Temporary Cultural Exhibitions: An Empirical Exploration

Laura Onofri · Antonello E. Scorcu

2 citations0/0 files storedInternational Journal of the Economics of Business

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Museums and Cultural Heritage Libraries and Information Services Cultural Industries and Urban Development

Abstract

This paper investigates the product life‐cycle of temporary cultural exhibitions. Using data drawn from 27 exhibitions that took place in Italy in the period 2000–01, we identify two different life‐cycles patterns. For the group of short life exhibitions, except in a few cases of a positive ‘première effect,’ the number of admissions is roughly constant over time and the cycle is linear. For the group of long life exhibitions, the mean number of admissions is subject to a decrease over time and a non‐linear life‐cycle emerges.

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1997Event management and event tourism 1998Event management and event tourism 2013Handbook of the Economics of Art and Culture 2001Quality signals in information cascades and the dynamics of the distribution of motion picture box office revenues 1995National museums: To charge or not to charge?2003A New Test of Capital Structure 2000Win, Place or Show: Gauging the Economic Success of the Renoir and Barnes Art Exhibits 2001Advertising and congestion management for a museum temporary exhibition

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