Social media revolutions

Rikia Saddy

20 citations0/0 files storedJournal of Professional Communication

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Social Media and Politics Public Relations and Crisis Communication Middle East and Rwanda Conflicts

Abstract

This commentary explores how, despite the best efforts of social change groups, governments and marketing communications professionals, having people change their minds remains difficult. The author explores how social media served as a means for the “Arab Spring” movements in Egypt and Tunisia to communicate with Western media, thus raising the profile of the movement and keeping it top of the public, media and policy agendas. The author puts forward the idea that professional communicators should use hope instead of fear when marketing an idea. ©Journal of Professional Communication, all rights reserved.

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References

2000Framing Processes and Social Movements: An Overview and Assessment 1991Now out of Never: The Element of Surprise in the East European Revolution of 1989 2007Word-of-Mouth Research: Principles and Applications 2009Decisions 2.0: the power of collective intelligence 2011The Al Jazeera Effect: How the New Global Media Are Reshaping World Politics 2011Poetry and the police: communication networks in eighteenth-century Paris 2009Revolutions Without Revolutionaries? Network Theory, Facebook, and the Egyptian Blogosphere 2012The revolution will be tweeted

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