This study examines motivational factors influencing one's intention to continue using WWW applications. Social cognitive theory is adapted and integrated with expectancy disconfirmation theory and empirical findings from prior studies about continued use of information systems. Research hypotheses derived from this model are empirically validated using the responses to a survey on WWW usage, collected from 235 users. Results suggest that users’ continuance intention is determined by their satisfaction with prior use, internet self‐efficacy, and outcome expectations. Outcome expectation, in turn, is influenced by their satisfaction with prior use and prior perceived confirmation. This study draws attention to the substantial differences between acceptance and continuance. Implications for practice and further research are considered.
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