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Not all environmental attract the same public attention. Some, such as sewage overflow into urban waterways, remain well out of the public eye while steadily increasing in severity. Others, notably the new environmental problems (biodiversity loss, global warming, ozone depletion, tropical deforestation) achieve international prominence despite conflicting scientific opinion. In Environmental Sociology: A Social Constructionist Perspective John Hannigan argues that society's willingness to recognise and solve environmental rests primarily upon the claims making activities of a number of issue entrepreneurs in the science, the mass media and politics.
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