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Art for Art's Sake or Art for Business Sake: An exploration of artistic product orientation
0 references·16 citing·54 second hopsampled
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  • 2009Marketing orientation and arts organisations: the case for business sponsorship31 cited
  • 2009An evaluation of artistic influences on marketing theory and practice27 cited
  • 2015Painting the Nation

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26 cited
  • 2019Value Creation in Art Galleries: A Service Logic Analysis24 cited