The topic of newspaper newsroom diversity has been studied in terms of staffing levels, impact of minority staffing on editorial content, and the failure of newspapers to attract minority readers. However, no studies have been conducted that compared minority staffing levels with circulation and survey data indicating minority community readership and trust in newspapers. Through a secondary analysis of data from four sources, this study finds that minority staffing levels do not correlate with increased subscriptions and trust of local newspapers by the minority residents of 25 communities. Most surprising, one finding suggests that increased minority staffing actually may have a negative effect on minority reader trust. Given these results, the authors suggest that a more complex model should be adopted for measuring the success of newsroom diversity efforts.
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