Communicating the Threat of Emerging Infections to the Public

Vicki S. Freimuth · Huan Linnan · Polyxeni Potter

158 citations0/0 files storedEmerging infectious diseases

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Public Relations and Crisis Communication Public Health Policies and Education Risk Perception and Management

Abstract

Communication theory and techniques, aided by the electronic revolution, provide new opportunities and challenges for the effective transfer of laboratory, epidemiologic, surveillance, and other public health data to the public who funds them. We review the applicability of communication theory, particularly the audience-source-message-channel meta-model, to emerging infectious disease issues. Emergence of new infectious organisms, microbial resistance to therapeutic drugs, and increased emphasis on prevention have expanded the role of communication as a vital component of public health practice. In the absence of cure, as in AIDS and many other public health problems, an effectively crafted and disseminated prevention message is the key control measure. Applying communication theory to disease prevention messages can increase the effectiveness of the messages and improve public health.

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References

2019Diffusion of Innovations 1 2002Social Foundations of Thought and Action 1972The Agenda-Setting Function of Mass Media 1962The Effects of Mass Communication 2010The Handbook of Communication Science 1986Living with Television: The Dynamics of the Cultivation Process 1977Selected Psychosocial Models and Correlates of Individual Health-Related Behaviors 2001Evaluation in health promotion : principles and perspectives

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