DECISION FLEXIBILITY AND PERCEIVED INFORMATION VALUE*

Abstract

ABSTRACT This paper reports the results of an experiment that examined the effects of information evaluators' perceptions of decision flexibility as a determinant of information value. This study suggests that subjects fall into relatively distinct groups that are differentiated by the group members' perceptions of the directionality as well as the magnitude of the effect of decision flexibility on information value. Moreover, subjects' misperceptions of information value reflect individualistic models of information evaluation.

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