Enactive media – generalising from enactive cinema

Abstract

This paper outlines general theoretical implications of enactive cinema for the broader framing of enactive media. The concept of enactive cinema has constituted a proposal for a novel kind of emotion-driven cinema genre, which emphasises unconscious interaction between the cinema spectator and the cinema. Instead of the spectator directly manipulating the narrative, the unfolding of the story is affected by the spectator's emotional participation. The concept of enactive media refers to a systemic approach that may be applied to even other forms of narrative media besides cinema. It suggests going beyond the conventional and implicitly dualist concept of human–computer interaction and proposes a more holistic participation within a media system. The concept of second-order spectatorship, analogous, to that of the second-order authorship will be described.

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