Tracking the 2004 Presidential Campaign Web Sites

Souley Boubacar · Robert H. Wicks

13 citations0/0 files storedAmerican Behavioral Scientist

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Social Media and Politics Media Studies and Communication Rhetoric and Communication Studies

Abstract

This study analyzed the content of news releases posted on the presidential candidate Web sites of George W. Bush and John Kerry during the 2004 election campaign. Findings suggest topics like terrorism and the war in Iraq received significant attention in the news releases, supplanting traditional campaign policy issues such as education, social security, and Medicare. The 2004 online campaign news releases also confirmed the prominence of attack over policy issues in the two major party candidates’ rhetoric. Also, 80% of the news releases posted by George Bush and John Kerry on their campaign Web sites contained an attack against the opposition. Finally, approximately 80% of the overall 2004 online news releases posted by Bush and Kerry on their campaign Web sites contained at least one reference to candidates’ personality traits.

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1996Issue Ownership in Presidential Elections, with a 1980 Case Study 1991Mass Media Research: An Introduction 1955Reliability of Content Analysis: The Case of Nominal Scale Coding 1994Does Attack Advertising Demobilize the Electorate?1999The Effects of Negative Political Advertisements: A Meta-Analytic Assessment 1999Do Negative Campaigns Mobilize or Suppress Turnout? Clarifying the Relationship between Negativity and Participation 1996Going negative: how attack ads shrink and polarize the electorate 1999Negative Campaign Advertising: Demobilizer or Mobilizer?

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2011Tracking the Blogs: An Evaluation of Attacks, Acclaims, and Rebuttals Presented on Political Blogs During the 2008 Presidential Election 2008eElectioneering: Current Research Trends

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