The purpose of this research was to (a) identify incidence of use of customized sewing services, (b) develop profiles of users and non-users of sewing services, and (c) compare groups of users of specific sewing services. Thirty-seven percent of a stratified random sample of 641 Iowa households reported in a telephone interview that they had used customized sewing services during the past five years. Responses from a mail survey to 436 of the households were used to develop consumer profiles. Users differed from non-users on interest in self-enhancement through clothing, use of a variety of customized services, personal sewing abilities, education, and income. Five groups of users, identified based on type and frequency of use ofspecific customized sewing services, included Comprehensive Users, Custom Garment and Alteration Users, Mending and Alteration Users, Alteration Users, and Mending Users. Groups differed on interest in dress, use of a range of customized services, personal sewing skills, source of sewing professional, distance traveled for sewing services, and predicted future use of services. Recommendations were made to providers of sewing services.
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