Case study: building an internal coaching capacity – the American Cancer Society coach cadre model

Abstract

Purpose This paper aims to outline the steps and process used by the American Cancer Society, a not for profit organization, when creating and implementing an internal coaching capacity. Design/methodology/approach The paper examines in detail the design, implementation, successes, and key learning points of the creation of an internal coaching program. Findings Organizations can build an internal coaching capacity utilizing current talent and limited external resources to benefit the development of targeted staff. Practical implications The paper details steps to build a coaching cadre. Originality/value The paper provides an alternative to buying coaching for an organization and outlines the multiple benefits to building an internal capacity.

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