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ABSTRACT The international diffusion of ideas has often been described as an abstract process. John Bowring's career offers a different insight into the practical conditions that permitted a concept, free trade, to spread across national borders. An early advocate of trade liberalization in Britain, Bowring promoted free trade policies in France, Italy, Germany, Egypt, Siam, and China between 1830 and 1860. He employed different strategies according to local political conditions, appealing to public opinion in liberal Western Europe, seeking to persuade bureaucrats and absolute rulers in Central Europe and the Middle East, and resorting to gunboats in East Asia. His career also helps to connect the rise of free trade ideas in Europe with the ‘imperialism of free trade’ in other parts of the world. Bowring upheld the same liberal ideals as Richard Cobden and other luminaries of the free trade movement. Yet unlike them, he endorsed imperial ascendancy in order to remove obstacles to global communications and spread civilization outside Europe.
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