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Purpose To argue that enhanced professional development and writing for publication are related activities and are mutually beneficial. Design/methodology/approach An opinion piece. Findings That by aiming for a more rigorous form of professional writing, greater insight into one's professional practice is possible. Research limitations/implications The examples of research scenarios sketched out in this editorial are pure suggestions which have not been carried out as real experiments. However, this would be possible and even desirable in order to prove the hypothesis outlined in the paper. Practical implications If these conclusions are valid, then writing for publication has a clear practical benefit for practitioners. Originality/value The simple examples of the workplace experiment and case study that this paper briefly sketches out could help practitioners improve the type of “practitioner research” that they undertake.
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