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ArticleEconomic foundations for an entrepreneurial marketing concept

Henrik Johannsen Duus1997

Article1997

Economic foundations for an entrepreneurial marketing concept

Henrik Johannsen Duus

39 citations·0/0 files stored·Scandinavian Journal of Management

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Marketing and Advertising Strategies Business Strategies and Innovation Innovation and Knowledge Management

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References

1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 1963The Structure of Scientific Revolutions 1984A resource‐based view of the firm 1983An Evolutionary Theory of Economic Change.1991The Competitive Advantage of Nations 2006The Core Competence of the Corporation 1991The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation

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2010A discursive approach to entrepreneurial marketing: Integrating academic and practice theory 2006Entrepreneurship Education - the New Challenge Facing the Universities 2010Entrepreneurial marketing over the internet: an explorative qualitative empirical analysis 2011Diskussionslinien der Entrepreneurial Marketing-Forschung: Ergebnisse einer Zitationsanalyse 1999Competing in the Digital Age 2009Entrepreneurial Marketing – Zum Bedarf eines modifizierten Marketingansatzes für junge wachstumsorientierte Unternehmen

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Year1997

Typearticle

Published1997-09-01

VenueScandinavian Journal of Management

ISSN-L0956-5221

Languageen

Citations39

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/s0956-5221(97)00004-3

openalex_workW2036085015

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