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Do males and females think in the same way? An empirical investigation on the gender differences in Web advertising evaluation
16 references·8 citing·24 second hop
Do males and females think in the same way? An empirical investigation on the gender differences in Web advertising evaluation (2010)Do males and females think in the same wa…A First Course in Factor Analysis (2013)A First Course in Factor Anal…User Acceptance of Information Technology: Toward A Unified View1 (2003)User Acceptance of Informatio…A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study (2003)A Partial Least Squares Laten…Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1 (2000)Why Don’t Men Ever Stop to As…A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)A Theoretical Extension of th…The partial least squares approach for structural equation modeling. (1998)The partial least squares app…Modern Methods for Business Research (1998)Modern Methods for Business R…Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Work and/or Fun: Measuring He…Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1 (1992)Extrinsic and Intrinsic Motiv…Intrinsic Motivation and Self-Determination in Human Behavior (1988)Intrinsic Motivation and Self…Intrinsic Motivation and Self-Determination in Human Behavior (1985)Intrinsic Motivation and Self…Culture's Consequences: International Differences in Work-Related Values. (1983)Culture's Consequences: Inter…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: Inter…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Unboxing Gender Differences Toward Impulsive Buying Tendency in Live‐Streaming Shopping (2025)Unboxing Gender Differences T…How do social media influencers inspire consumers' purchase decisions? The mediating role of parasocial relationships (2023)How do social media influence…Using FQFD and FGRA to Enhance the Advertising Effectiveness of Cross-Regional E-Commerce Platforms (2020)Using FQFD and FGRA to Enhanc…Straight eye for the queer ad: attitudes, skepticism, inferences of manipulative intent and willingness to buy (2020)Straight eye for the queer ad…The Influence of Social Support Networks on Health Conditions Via User Engagement: Gender as a Moderator (2019)The Influence of Social Suppo…A Research to Identify the Relationship between Consumers’ Attitude and Mobile Advertising (2013)A Research to Identify the Re…The effect of advertisement choice, sex, and need for cognition on attention (2012)The effect of advertisement c…Airline website loyalty formation and the moderating effects of gender and education (2012)Airline website loyalty forma…The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Older Adults' Reasons for Using Technology while Aging in Place (2015)Diffusion of Innovations 1 (2019)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)The weirdest people in the world? (2010)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions (2000)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003User Acceptance of Information Technology: Toward A Unified View144,945 cited
  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1985Intrinsic Motivation and Self-Determination in Human Behavior26,744 cited
  • 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies22,991 cited
  • 1981Culture's Consequences: International Differences in Work-Related Values20,532 cited
  • 1988Intrinsic Motivation and Self-Determination in Human Behavior15,312 cited
  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 1998The partial least squares approach for structural equation modeling.12,728 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1998Modern Methods for Business Research6,534 cited
  • 2003A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study6,477 cited
  • 1992Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 16,231 cited
  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

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6,019 cited
  • 2013A First Course in Factor Analysis4,527 cited
  • 2000Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior14,353 cited
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    • 2025Unboxing Gender Differences Toward Impulsive Buying Tendency in Live‐Streaming Shopping8 cited