Hotel Marketing Managers' Responses to Ethical Dilemmas

Jeffrey A. Beck · William Lazer · Raymond S. Schmidgall

16 citations0/0 files storedInternational Journal of Hospitality & Tourism Administration

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Abstract

This research concerns the perceptions and decisions of lodging sales and marketing executives in dealing with ethical marketing issues. Respondents were given ten vignettes, representing ethical dilemmas in the five categories of ethical behavior (coercion and control, personal integrity, physical environment, paternalism, and conflict of interest) identified by previous researchers. They were first asked to determine whether each issue was a question of ethics or not. Next, the respondents were asked what action they would take given the dilemma. The findings did not reveal any consistent pattern of respondent perceptions or actions. All of the vignettes embodied ethical choices. Results indicate a need for lodging sales and marketing executives to develop and adhere to ethical guidelines for the unique situations they face.

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References

1978The Use of Vignettes in Survey Research 1985Ethics and marketing management: An empirical examination 1984Linking Management Behavior to Ethical Philosophy--An Empirical Investigation.1989Business ethics: A literature review with a focus on marketing ethics 1985Defining ‘business ethics’: Like nailing jello to a wall 1983Ethical behavior of marketing managers 2001Business Approaches to Combating Bribery: A Study of Codes of Conduct 1999Communicating Ethical Values: A Study of Employee Perceptions

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2020The perceptions of frontline employees towards hotel overbooking practices: exploring ethical challenges 2016Moral Intensity and Service Delivery in the Hospitality Industry: The Value of Codes of Ethics

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