Article1992

Toys are us: Marketing to children and parents

23 citations0/0 files storedCultural Studies

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Media, Gender, and Advertising Consumer Behavior in Brand Consumption and Identification Child Development and Digital Technology

Abstract

I make an impromptu visit to the kindergarten down the hall: Every girl says Barbie is her favorite, most imply that their mothers disapprove, and the teachers tell me privately they wish Barbie dolls were left at home. (Paley, 1984)

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2018Distinction: A Social Critique of the Judgement of Taste*1990Culture and Consumption 2017Homeward Bound: American Families in the Cold War Era 1971On individuality and social forms : selected writings 1989Democracy in the Kitchen 1989Homeward Bound: American Families in the Cold War Era 2021FROM PRICING THE PRICELESS CHILD:1982Dream Worlds

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2010‘Where do you want to go today?’ An analysis of family group decisions to visit museums 2025The gendered marketing of children’s toys: An integrative review and de-gendering agenda

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