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Tradition and Innovation: Proverbs in Advertising · Study

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ArticleTradition and Innovation: Proverbs in Advertising

Barbara Mieder1977

Article1977

Tradition and Innovation: Proverbs in Advertising

Barbara Mieder · Wolfgang Mieder

63 citations·0/0 files stored·The Journal of Popular Culture

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Linguistic research and analysis Folklore, Mythology, and Literature Studies Linguistics and Discourse Analysis

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2014Phraseological Substitutions in Newspaper Headlines 2004What Goes Around Comes Around: The Circulation of Proverbs in Contemporary Life 1997Modern Paremiology in Retrospect and Prospect 2017Understanding Malay and Chinese work ethics in Malaysia through proverbs 2014Behold the Proverbs of a People: Proverbial Wisdom in Culture, Literature, and Politics 2021Proverbs and Other Stable Sayings Show a Foreigner the Traditions and Cultures of the Russian People 2017The concept “wealth” in Russian and English proverbs and sayings

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Year1977

Typearticle

Published1977-09-01

VenueThe Journal of Popular Culture

ISSN-L0022-3840

Languageen

Citations63

Files0 public / 0

ShelfLinguistic research and analysis

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doi10.1111/j.0022-3840.1977.00308.x

openalex_workW2037506004

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