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ArticleHow a customer mission statement affects company performance

Richard N. Germain1990

Article1990

How a customer mission statement affects company performance

Richard N. Germain · M. Bixby Cooper

83 citations·0/0 files stored·Industrial Marketing Management

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Organizational Strategy and Culture Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1985Problems and Strategies in Services Marketing 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority 1974Difference in Attribute Importance for Different Industrial Products 1989How companies define their mission 1964The Case for Redefining Services 1978Vendor selection and the buying process 1976Physical Distribution Service in Industrial Purchase Decisions 1985Resellers’ Supplier Selection Criteria for Different Consumer Products

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2001Measuring the mission effect in human intellectual capital 2012Of Mission and Vision Statements and Their Potential Impact on Employee Behaviour and Attitudes: The Case of A Public But Profit-Oriented Tertiary Institution 2007Imaging the Organization: Language Use in Organizational Identity Claims 1995Stock market reactions to customer service changes 2000Mission Statements in Canadian Not-for-Profit Hospitals: Does Process Matter?2002

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Details

Year1990

Typearticle

Published1990-02-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations83

Files0 public / 0

ShelfOrganizational Strategy and Culture

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doi10.1016/0019-8501(90)90027-s

openalex_workW2037851817

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Corporate Commitment to Quality of Life: Evidence from Company Mission Statements

2001Exploring the application of mission statements on the World Wide Web

1992Measuring and managing customer service in industrial firms