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Quantitative models for direct marketing: A review from systems perspective · Study

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ArticleQuantitative models for direct marketing: A review from systems perspective

Indranil Bose2008

Article2008

Quantitative models for direct marketing: A review from systems perspective

Indranil Bose · Xi Chen

182 citations·0/0 files stored·European Journal of Operational Research

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Customer churn and segmentation Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

1997Statistical Classification Methods in Consumer Credit Scoring: A Review 1996The Value of Purchase History Data in Target Marketing 1998Data mining for direct marketing: problems and solutions 2001Knowledge management and data mining for marketing 1995Optimal Selection for Direct Mail 2004Predicting online-purchasing behaviour 2002Bayesian neural network learning for repeat purchase modelling in direct marketing 2006Machine Learning for Direct Marketing Response Models: Bayesian Networks with Evolutionary Programming

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Year2008

Typearticle

Published2008-04-10

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations182

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/j.ejor.2008.04.006

openalex_workW2038112892

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