Strategies to Promote Sustainable Mobility Management Incorporating Heterogeneity

Abstract

The objectives of this article are to suggest strategies for Mobility Management (MM), which has attracted increased attention as sustainable transportation policy, through incorporating heterogeneity in trip maker. The heterogeneity was analyzed by latent class model using psychological variables, segmented by three latent classes: (1) “Environmentalists with non-actively travel”; (2) “Environmentalists with actively travel”; and (3) “Non-environmentalists.” In addition, it could be demonstrated the transitional process in travel behavior for reducing car use by structure equation model, consists of three steps (attitude change → behavioral intention → actual action), and each step is influenced by psychological variables related to environmental awareness, attitudes toward public transportation, and auto preferences. Finally, to promote the MM effectively for sustainable transportation, some strategies were suggested considering the characteristics of trip makers.

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