Order out of Chaos: The Self-Organization of Communication Following the Anthrax Attacks

Vicki S. Freimuth

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Public Relations and Crisis Communication Disaster Response and Management Communication Studies and Media

Abstract

This article describes 5 communication challenges faced by the author as she managed the communication response by the Centers for Disease Control and Prevention to the anthrax attacks of 2001: communicating uncertainty, selecting credible spokespersons, collaborating with other organizations, satisfying a competitive 24/7 media, and speed. The lessons learned in responding to these challenges led to profound changes in the way communication was organized in the agency. These changes are described within the framework of chaos theory.

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2014Citizen Response to Disasters: a Survey of Literature and Some Practical Implications1 1996Chaos theory as a model for managing issues and crises 2002Chaos theory, informational needs, and natural disasters 2005Postal Workers' Perspectives on Communication During the Anthrax Attack 2003Communicating Anthrax in 2001: A Comparison of CDC Information and Print Media Accounts

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