Using a critical studies approach, a textual analysis was done to examine an ABC news story on Washington, DC, Mayor Marion Barry that was aired on 14 September 1994. Previous research findings indicate that network news coverage of African Americans is often biased and stereotypical. The purpose of this study was to examine a recent news story on Barry, who has been a subject of controversy, to see how he was portrayed by this network. A close textual analysis of both visual and verbal messages reveals that ABC's portrayal of Barry was rhetorical in nature. It is the author's view that the visual, verbal, presentational, and tonal codes in this news segment not only paint Barry in a negative way, but also convey a stereotypical image of African Americans.
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