Time out: Viewing gratifications and reactions to the 1987 NFL players’ strike

James Robert Walker

16 citations0/0 files storedJournal of Broadcasting & Electronic Media

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Sports, Gender, and Society Labor Movements and Unions Media Studies and Communication

Abstract

The 1987 NFL players’ strike provided a rare opportunity to evaluate the importance of viewing gratifications in the development of audience reactions to a major sports labor conflict. Viewers of professional football were studied in two groups: 183 adult males interviewed by telephone and 187 male university students. Active viewing gratifications were, in general, related to strike saliency and post‐strike viewing, while passive gratifications were not. However, general background and foreground variables, particularly race and support for labor unions, were more strongly related to support for the players than the owners.

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1975The uses of mass communications : current perspectives on gratifications research 1954They saw a game; a case study.1954They saw a game: a case study.1985Media gratifications research : current perspectives 1990Survey research by telephone 2004What “Missing the Newspaper ” Means 1981An exploration of viewing motives and behaviors associated with television sports 1950Communications Research 1948-1949.

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